Radio works because it is trusted, it is a conversation between the broadcaster and the listener. The presenter builds trust, becomes a friend and thus builds their audience. Then we lie to the listener about the other listeners - community radio excepted.
Once a 1/4 Ipsos RSL produce data on…
Yes, it’s Rajar day. I knew Simon would beat me to it with a blog post. What he says is quite right. Have a read…
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knew Simon would beat me...blog post. What he says is quite right. Have
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